A global research, strategy and innovation studio for the watch industry.
Shiny Objects partners with brands and businesses to develop incredible stories, products, and experiences for the next generation of watch lovers.
What we do
Research & Insights
We uncover what drives your audience—their desires, the details they notice, and the emotions they can’t quite express in words—and translate these insights into actionable strategies.
Brand Strategy & Storytelling
Vision, myths, beliefs—these represent the soul of your brand. We craft strategies and stories that create impact, challenge convention, and make people feel something real.
Product & Experience Innovation
From audacious ideas to industry-shifting innovation. We shape products, services, and experiences that stir emotions, spark desire, and elevate your brand.
You’re never just our ‘client’
and we’re never just your ‘consultant’.
We’re your partner in the mess, the creative chaos, and the breakthroughs.
Your coach, confidant, counsellor, and co-conspirator.
The match to your dynamite.
How to get started
Problem
Framing
90-minute call
A focused session to unpack challenges, clarify goals, and identify opportunities—ideal for businesses needing immediate clarity and a strategic starting point.
Exemplary questions:
What’s our vision and ambition for X?
How should we do X?
Where are we winning, where are we not?
What’s the one thing we need to solve?
What insights are we missing?
Innovation Workshop
0.5 - 1 day
In-person or remote workshop to align teams, prioritise challenges, map opportunities, and/or generate ideas to address specific challenges or opportunity areas.
Exemplary questions:
What is our vision for X?
How can we align our team on X?
Which opportunities should we act on?
How should we do X?
How should we improve X?
Discovery
Sprint
2 - 6 weeks
An intensive, research-driven sprint to uncover insights, identify innovation opportunities, and build a foundation for impactful strategies and offerings.
Exemplary questions:
Who are our customers?
What matters to our audience?
What do we need to know about X?
How will X impact our business?
How should we improve X?
Validation
Sprint
2 - 6 weeks
Test and validate a product, concept, campaign, or idea with your audience or customers. Designed to provide rapid feedback, refine your offering, and de-risk decisions before launch.
Exemplary questions:
Does this resonate with our audience?
What do customers value most?
What is their willingness to pay?
What needs improvement or refinement?
How does it compare to competitors?
