Person using a metal citrus juicer with a lemon over a glass, wearing rings and a watch.
Undulating Silver Orb
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A hand wearing three silver wristwatches with black dials and a diamond ring in a tiled room.

Shiny Objects

A global research, strategy and innovation studio for the watch industry.

We partner with visionary organisations to build incredible brands, products, and experiences for the next generation of watch lovers.

Hands wearing multiple wristwatches and rings on a tile surface.
Person holding a fork and knife over a plate with multiple wristwatches on a stainless steel table.

What we do

Create strategies and stories that defy convention, compete with culture, and drive desirability

Brand Strategy

Deeply understand customer needs, anticipate cultural shifts, and uncover new opportunities for innovation

Research & Insights

Shape and develop incredible products, services and experiences that elevate your offering

Product Innovation

How to get started

Problem
Framing

90-minute call

A focused session to unpack challenges, clarify goals, and identify opportunities—ideal for businesses needing immediate clarity and a strategic starting point.


Outcomes:

  • Unpack problems

  • Identify opportunities

  • Frame your challenge

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Innovation Workshop

0.5 - 1 day

Interactive workshop to prioritise challenges, map opportunities, and/or generate ideas to address specific challenges or opportunity areas.

Outcomes:

  • Map opportunities

  • Develop solutions

  • Create alignment

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Discovery
Sprint

2 - 6 weeks

An intensive, research-driven sprint to uncover insights, identify innovation opportunities, and build a foundation for impactful strategies and offerings.


Outcomes:

  • Uncover insights

  • Identify opportunities

  • Sharpen strategies

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Validation
Sprint

2 - 6 weeks

Test and validate a product, concept, campaign, or idea with your audience or customers. Designed to provide rapid feedback, refine your offering, and de-risk decisions before launch.



Outcomes:

  • Capture feedback

  • Refine offerings

  • De-risk investment

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